• Taking your product to the next level

    Jason Evanish

  • SaaS Startup Product Leader

    For over a decade, I've been starting SaaS companies and working as an early product leader at venture-backed ones in Boston, San Francisco, and New York City.

     

    I've been fortunate to learn from some of the best product leaders in the world, and love teaching and coaching others to help you go from your first ideas to first paying customers, and laying a foundation for a repeatable growth process.

     

    I'm now doing a limited number of engagements to help startups like yours get your first set of customers, and build a great foundation for growing to your first 100 customers and beyond.

  • How I Can Help You

    If you're a B2B SaaS founder struggling in any of these areas, sign up so we can talk

    Launch: Go from 0 to 10 Paying Customers

    Whether you're brand new to an industry, or finally starting a company to solve a problem you've seen firsthand for years, translating that to a wave of first customers or design partners can be harder than it looks.

     

    Are you struggling to zero-in on the MVP of your product, or find those early believers in you and your company? Do you know who to talk to, or what to ask?

     

    I can help you:

    • Find potential customers to interview and validate you're solving a key problem for them.
    • Help you quickly and efficiently learn whether a potential customer is a great fit and why.
    • Move customers from interested to signed, paying, and engaging with you and your team to launch your product.
    • Identify the features that matter most to your customers, so you build the right things first, and avoid wasting precious team resources on the wrong things.
    I have repeatedly navigated this stage as a founder and early employee. I launched two businesses of my own, one which was acquired in 2014, and the other, Lighthouse, is still operating and profitable.
     
    I also helped a venture-backed startup evaluate a new product which became a 7-figure-per-year addition to their bottom line, and provided valuable leads to their core product.

    Liftoff: Grow from 10 to 100 Paying Customers

    Congratulations! You have real customers buying your product. An amazing feat!
     
    Do you know why? Do you see the path to go find dozens more companies like each of your early adopters?
     
    I can help you:
    • Understand why your early adopters bought into you and your product.
    • Uncover how to find more customers like them.
    • Determine which of your early adopters are your best customers.
    • Identify channels to start experimenting with to attract customers.
    • Source ideas to start creating inbound content that your target audience will love.
    I was the first product manager at web analytics company KISSmetrics starting in 2012. I helped us scale up by focusing on the customers that loved our product most, and saw the beauty of how world class inbound marketing is the gift that keeps on giving for SaaS companies.
     
    I then put those lessons into action again as I built Lighthouse, where we now get hundreds of thousands of visitors per month to our blog, and then convert them to paying customers.

    Escape Velocity: Building Great Products as You Scale

    How will you maintain a close relationship with customers as you grow? Have you hired a great product team that works well together and with other teams?
     
    Having a guide who has been there and done that can save you a lot of pain. Avoid costly mistakes building the wrong things, and learning through too much trial & error by working with me.
     
    I can help you:
    • Set your PMs up for success as you step back as a product-minded founder
    • Get to the root cause of rapidly rising customer churn and create a plan to fix it
    • Fix issues with your product team shipping too slow, building the wrong things, or not collaborating well
    • Improve onboarding to activate more of the leads your marketing team is working hard to generate
    • Break down silos between departments to end animosity so that everyone is working together for the benefit of your customers
    As a founder and a 1st PM multiple times, I've seen the pains that come in both roles.
     
    I've bootstrapped to hundreds of paying customers, and also been on venture-backed rockets helping us go from thousands to millions in revenue, while navigating all the dysfunction & broken processes that come with it.
  • A few of my best lessons learned struck a chord...

    Click the tweet to see all 100 hard-earned lessons

  • Companies I've worked with:

  • What it's like working with me:

    Pardhu Gunnam

    CEO & Co-Founder, Metaphor Data

    "When I started working with Jason, I was trying to get a group of early adopting companies for my startup, Metaphor.

     

    Jason was able to come in, overhaul both how I sought out customers to interview, and how we would ask the right questions to identify good fits for our Design Partner Program. He provided scripts, templates, and coached me on how to improve my processes.

     

    With his help we now have a promising group of companies and a clear path to launching our product. I also see how my interviews with customers apply to our product, marketing, and future sales efforts.

     

    He saved me months of trial and error on my own."

    Mario Minnaert

    Product Owner, Higher Learning Technologies

     

    "Jason has coached me on customer development, communication, stakeholder management and countless other aspects of being a customer-driven product leader.

     

    Because of his coaching, I’ve become our platform lead, the senior manager of customer experience and was voted as company MVP.

     

    It’s clear that Jason has a learner’s mindset and is an expert on leadership, but above all, I’m constantly blown away by his ability to quickly understand my problems and his strong desire to help me learn and grow as a PM and person.

     

    I’ve saved months and years of future mistakes from talking to Jason and listening to his advice."

    Nate Klaiber

    Senior Software Engineer, KISSmetrics

     

    "Jason's passion for customers was evident from our very first conversation. He caught me up on the product, current projects, and where he was looking for the future.

     

    His decisions were always driven by empirical evidence. He pointed me to the tools he uses to receive direct feedback from our customers. He then used that information to help inform decisions on where the product should move.

     

    He pointed me to many great resources that allowed me to become more educated in my thought processes around the things we were trying to accomplish. Jason was the Product Manager for KISSmetrics, but more importantly he was a constant advocate for the customer on the other side of the product."