Don't you just wish someone would show you how to do it right?
Become a great product manager that delivers win after win
Learn how to write the perfect customer interview script to quickly learn exactly what you need to build great features, and avoid building the wrong things.
Learn how to use data for better decision making
Analytics and sourcing other data helps you make better decisions, and iterate on what you launch. Learn how to make it a core habit of your product team.
Build great relationships with peers & stakeholders
Being a product manager means you're in the people business. Learn how to build effective, collaborative working relationships across your organization.
Create documents your co-workers will actually read
No one wants to read a 10 page product spec. Learn how to write one that they will read & helps your team build better products.
Avoid the most common product management pitfalls
Your product team's habits dictate your success or failure. Learn what habits to embrace, and which ones to avoid or break.
How You'll Learn in the Course
Each lesson will teach you an essential concept and give you specific actions you can take on real projects you're currently focused on at work.
Templates make your life easy
Get the templates I use when building products so you can easily apply them to each lesson. Save the templates to keep using them going forward.
Slack community to connect & ask questions
Build connections with others in your cohort, as well as ask questions and discuss each lesson together.
Get real, helpful feedback
When you share your work for the week's action, I will personally review it and give you feedback to help you apply the lesson to your current project.
Go to the next level with 2 coaching calls
When you purchase the Liftoff level of the course, you'll also get two, 1-hour coaching calls throughout the program to ask me anything 1 on 1.
What others have said about learning from me
CEO & Co-Founder, Metaphor Data
"When I started working with Jason, I was trying to get a group of early adopting companies for my startup, Metaphor.
Jason was able to come in, overhaul both how I sought out customers to interview, and how we would ask the right questions to identify good fits for our Design Partner Program. He provided scripts, templates, and coached me on how to improve my processes.
With his help we now have a promising group of companies and a clear path to launching our product. I also see how my interviews with customers apply to our product, marketing, and future sales efforts.
He saved me months of trial and error on my own."
Product Owner, Higher Learning Technologies
"Jason has coached me on customer development, communication, stakeholder management and countless other aspects of being a customer-driven product leader.
Because of his coaching, I’ve become our platform lead, the senior manager of customer experience and was voted as company MVP.
It’s clear that Jason has a learner’s mindset and is an expert on leadership, but above all, I’m constantly blown away by his ability to quickly understand my problems and his strong desire to help me learn and grow as a PM and person.
I’ve saved months and years of future mistakes from talking to Jason and listening to his advice."
CEO & Co-Founder, Sproutfi (YC S21)
"Our head of product has gotten a ton of value and has significantly matured as a product leader while working with Jason.
I appreciate all the support and guidance he shared with him, and recommend anyone who wants to grow their product leaders to work with Jason."
FAQs on the Customer Driven Product Management Course
Common questions about the program to help you make your decision to purchase
What kind of product manager is this course for?
What format is the course in? What all do I get when I buy the course?
What is the time commitment for this course?
I want to become a product manager, but I'm not one yet. Can I take this program?
I have another question, how can I get it answered?
Jason Evanish Consulting LLC © 2021